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Mind X Chelsea FC

Mind X Chelsea FC

Mind X Chelsea FC

Mind X Chelsea FC

Mind X Chelsea FC

Mind and Chelsea Foundation came together for the first Stamford Bridge Stair Climb, a fundraising event bringing people together through physical activity while raising awareness and vital funds for better mental health.

Mind and Chelsea Foundation came together for the first Stamford Bridge Stair Climb, a fundraising event bringing people together through physical activity while raising awareness and vital funds for better mental health.

Media

2023

Mind X Chelsea FC artwork on Stamford Bridge

The brief

Commissioned on behalf of Bluestep Solutions, we were brought in to support the promotion of the Stamford Bridge Stair Climb, a charity challenge created by Mind and Chelsea Foundation.

Our role was to capture video content at Stamford Bridge that could be used across the campaign to showcase the challenge, build awareness and encourage people to sign up and take part.

Commissioned on behalf of Bluestep Solutions, we were brought in to support the promotion of the Stamford Bridge Stair Climb, a charity challenge created by Mind and Chelsea Foundation.

Our role was to capture video content at Stamford Bridge that could be used across the campaign to showcase the challenge, build awareness and encourage people to sign up and take part.

Runner at Stamford Bridge for Mind’s stair climb
Mind’s Stadium Stair Climb shirt at Stamford Bridge
Mind X Chelsea FC shirts in the dressing room
Runner climbing the stands for Mind X Chelsea FC

What we did

What we did

We joined the team at Stamford Bridge for a dedicated filming day, capturing a range of promotional footage around the stadium and the stair climb challenge itself.

Our focus was on creating engaging, versatile footage that could give potential participants a feel for the experience and help communicate the physical nature of the challenge.

Following the shoot, we supplied all footage to Bluestep Solutions for use across the wider marketing campaign and final content production.

We joined the team at Stamford Bridge for a dedicated filming day, capturing a range of promotional footage around the stadium and the stair climb challenge itself.

Our focus was on creating engaging, versatile footage that could give potential participants a feel for the experience and help communicate the physical nature of the challenge.

Following the shoot, we supplied all footage to Bluestep Solutions for use across the wider marketing campaign and final content production.

Explore other work

Explore other work

© 2026 Toca Creative Ltd

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Company No. 11234427

© 2026 Toca Creative Ltd

•

Company No. 11234427

© 2026 Toca Creative Ltd

•

Company No. 11234427