Soo Yoga
Soo Yoga
Soo Yoga
Soo Yoga is a wellbeing destination in Northampton, bringing yoga, movement and wellness together under one roof, alongside its in house café, Soo Greens.
Soo Yoga is a wellbeing destination in Northampton, bringing yoga, movement and wellness together under one roof, alongside its in house café, Soo Greens.
Branding
Design
Digital
Media
2023
The brief
With a new yoga studio preparing to open in Northampton, Soo Yoga approached us to create a complete brand identity from the ground up.
The brand needed to establish a distinctive presence for the new studio while also providing a foundation for Soo Greens, the café concept that would sit alongside it. The two needed to feel connected as part of the same experience while retaining their own individual identities.
With a new yoga studio preparing to open in Northampton, Soo Yoga approached us to create a complete brand identity from the ground up.
The brand needed to establish a distinctive presence for the new studio while also providing a foundation for Soo Greens, the café concept that would sit alongside it. The two needed to feel connected as part of the same experience while retaining their own individual identities.
What we did
What we did
We created the complete brand identity for Soo Yoga, developing a visual direction that could represent the studio and support the wider wellbeing experience they were creating.
Alongside the main identity, we developed the Soo Greens brand for the café, creating a complementary identity that felt part of the same family without simply replicating Soo Yoga.
Together, the two brands created a cohesive visual foundation for the new destination, giving each part of the business its own character while clearly belonging to the same world.
We created the complete brand identity for Soo Yoga, developing a visual direction that could represent the studio and support the wider wellbeing experience they were creating.
Alongside the main identity, we developed the Soo Greens brand for the café, creating a complementary identity that felt part of the same family without simply replicating Soo Yoga.
Together, the two brands created a cohesive visual foundation for the new destination, giving each part of the business its own character while clearly belonging to the same world.
TESTIMONIAL
“Toca brought to life our new business branding Soo Yoga. Everyone who’s ever looked at it absolutely love it. We can not recommend enough Tom and his Toca team!”
“Toca brought to life our new business branding Soo Yoga. Everyone who’s ever looked at it absolutely love it. We can not recommend enough Tom and his Toca team!”
“Toca brought to life our new business branding Soo Yoga. Everyone who’s ever looked at it absolutely love it. We can not recommend enough Tom and his Toca team!”
Kristina Rihanoff
Soo Yoga
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