NHS Buckinghamshire
NHS Buckinghamshire
NHS Buckinghamshire
Buckinghamshire Healthcare NHS Trust provides hospital and community healthcare services across Buckinghamshire, supporting patients and families through a wide range of specialist services, including maternity care.
Buckinghamshire Healthcare NHS Trust provides hospital and community healthcare services across Buckinghamshire, supporting patients and families through a wide range of specialist services, including maternity care.
Media
2026
The brief
Buckinghamshire Healthcare NHS Trust approached us to create a series of antenatal animations for their maternity services, helping expectant parents better understand different aspects of pregnancy, labour and birth.
The project covered 15 topics, including what happens in early labour and the different locations available for giving birth. Each animation needed to communicate important information in a clear, reassuring and approachable way, making it easier for families to feel informed and prepared.
Buckinghamshire Healthcare NHS Trust approached us to create a series of antenatal animations for their maternity services, helping expectant parents better understand different aspects of pregnancy, labour and birth.
The project covered 15 topics, including what happens in early labour and the different locations available for giving birth. Each animation needed to communicate important information in a clear, reassuring and approachable way, making it easier for families to feel informed and prepared.
What we did
What we did
We worked closely with the midwifery team throughout the entire creative process, from initial storyboarding and visual development through to illustration and final animation.
Across the 15 animations, we developed a consistent visual style that could make complex medical information easier to follow while maintaining a warm and reassuring tone. Careful consideration was given to the pacing, movement and presentation of each topic, ensuring the information remained engaging and accessible.
The completed collection provides expectant parents with a series of informative visual resources covering key stages and decisions throughout pregnancy and birth.
Watch the full animation collection on YouTube ↗
We worked closely with the midwifery team throughout the entire creative process, from initial storyboarding and visual development through to illustration and final animation.
Across the 15 animations, we developed a consistent visual style that could make complex medical information easier to follow while maintaining a warm and reassuring tone. Careful consideration was given to the pacing, movement and presentation of each topic, ensuring the information remained engaging and accessible.
The completed collection provides expectant parents with a series of informative visual resources covering key stages and decisions throughout pregnancy and birth.
Watch the full animation collection on YouTube ↗
Explore other work
Explore other work
