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Riccardo Calafiori X LG

Riccardo Calafiori X LG

Riccardo Calafiori X LG

Riccardo Calafiori X LG

Riccardo Calafiori X LG

LG is a global consumer electronics brand, launching its QNED evo AI television with a campaign fronted by footballer Riccardo Calafiori.

LG is a global consumer electronics brand, launching its QNED evo AI television with a campaign fronted by footballer Riccardo Calafiori.

Media

2025

Riccardo Calafiori doing keepy-uppies for LG

The brief

LG brought us in to film a campaign with Riccardo Calafiori for the launch of the QNED evo AI. Working alongside LG’s in-house creative team, they needed a production crew who could capture everything on set across a single, fast-paced day of shooting.

LG brought us in to film a campaign with Riccardo Calafiori for the launch of the QNED evo AI. Working alongside LG’s in-house creative team, they needed a production crew who could capture everything on set across a single, fast-paced day of shooting.

Riccardo Calafiori relaxing at home with LG
Footballer controlling the ball on the pitch during the LG shoot

What we did

What we did

We handled filming and direction on the ground, capturing all of the on-set footage across the shoot day.

Our role focused solely on production, working closely with LG’s in-house creative team to deliver the footage they needed, with final edits handled by the client.

We handled filming and direction on the ground, capturing all of the on-set footage across the shoot day.

Our role focused solely on production, working closely with LG’s in-house creative team to deliver the footage they needed, with final edits handled by the client.

Footballer signing with a marker pen during the LG shoot

Explore other work

Explore other work

© 2026 Toca Creative Ltd

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Company No. 11234427

© 2026 Toca Creative Ltd

•

Company No. 11234427

© 2026 Toca Creative Ltd

•

Company No. 11234427