Blueborder
Blueborder
Blueborder
Blue Border is a technology and transformation partner helping organisations navigate complex change through specialist expertise, collaborative thinking and managed services.
Blue Border is a technology and transformation partner helping organisations navigate complex change through specialist expertise, collaborative thinking and managed services.
Branding
Digital
2020
The brief
Blue Border approached us at a point where their existing identity no longer reflected the scale, experience or ambition of the business. They needed a complete refresh that would give the brand a more distinctive personality, communicate their collaborative approach and create a consistent foundation across digital and print.
Blue Border approached us at a point where their existing identity no longer reflected the scale, experience or ambition of the business. They needed a complete refresh that would give the brand a more distinctive personality, communicate their collaborative approach and create a consistent foundation across digital and print.
What we did
What we did
We developed a bold new identity built around the idea of community and collaboration. At its centre is a distinctive bee symbol, transforming the ‘B’ of Blue Border into a recognisable brand device and giving the traditionally corporate technology sector something with far more personality.
From there, we built out a complete visual language and brought it to life across a new website and supporting print materials - creating a confident, cohesive identity that better reflects the people, expertise and ambition behind Blue Border.
We developed a bold new identity built around the idea of community and collaboration. At its centre is a distinctive bee symbol, transforming the ‘B’ of Blue Border into a recognisable brand device and giving the traditionally corporate technology sector something with far more personality.
From there, we built out a complete visual language and brought it to life across a new website and supporting print materials - creating a confident, cohesive identity that better reflects the people, expertise and ambition behind Blue Border.
Explore other work
Explore other work
